15062^TV or Not TV... You'll Be Stunned at the Answer^acce-fm^TV or Not TV... You'll Be Stunned at the Answer^allaccess@listeneremail.net^NuVooDoo^info@allaccess.com^201301210305 ^TEXT^ If a TV commercial falls in the forest, and nobody sees it, is there an impression? When evaluating and placing a TV buy, we talk in terms of hundreds of points. Numbers that represent, in theory, viewer impressions. But what do these numbers really mean these days? How do they translate to actual impressions, in the post-DVR world of easily-digitally-enabled commercial avoidance? Do we even know, anymore, what, who, and how much we are buying? NuVoodoo's national studies of radio listeners 18-54 reveal the alarming numbers that your TV rep won't tell you, and may not even know. Delivered by PromoSuite Interactive's ListenerEmail ^HTML^ TV or Not TV... You'll Be Stunned at the Answer
 
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If a TV commercial falls in the forest, and nobody sees it, is there an impression?

When evaluating and placing a TV buy, we talk in terms of hundreds of points. Numbers that represent, in theory, viewer impressions. But what do these numbers really mean these days? How do they translate to actual impressions, in the post-DVR world of easily-digitally-enabled commercial avoidance? Do we even know, anymore, what, who, and how much we are buying?

NuVoodoo's national studies of radio listeners 18-54 reveal the alarming numbers that your TV rep won't tell you, and may not even know.
How Many "Viewers" Will Sit Through Your TV Spot?  One in Four?
Click Here!
As a broadcast journalism major at Penn State University, Carolyn Gilbert served as WQWK's first female jock before moving on to Cincinnati and WWEZ, WEBN, an audio production company... and two little kids sent to hone her management skills. Her research career started when she launched Critical Mass Media in the 80's, which she grew from 3 employees to over 700, serving every major broadcasting group. Eventually, Critical Mass became an "in house" provider of services for the 1200 Clear Channel radio stations, and Carolyn served as President. Following a stint as EVP/Research and Inside Sales for Tribune, Carolyn teamed with friends (and best in class) Mike O'Connor, Leigh Jacobs and Marc Chase to form NuVoodoo in 2010, providing innovative products that work within 2012 budgets and deliver results. "Because that's the way we've always done it," has become a forbidden sentence.
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